"Imagine if we didn't just see conventional publicity in the streets, but photography.." - Nov 2014, SCTO.
That's what we wondered and craved to do.
#SCTOenlascalles it's a dynamic project between social media and the streets of to be intervened by photographs of SCTO. To took our ideas and personality to the streets of Mexico City - to cause emotion, questions, perception. An appreciation of aesthetics and the creation of content.
The first time we did it (before Apple did their streets campaign) was in March 2015. We did a circuit in 2 main borough in Mexico City: Roma Norte and Condesa. But first we contacted the main "guerrilleros" - who appropriate (illegally) main walls and streets to put concerts banners or event banners. With them we put out our photographs printed in 2mx1.5m. - the exact location of the photograph was posted in the personal account of Instagram of each photographer we invited to this project.
This caused an overwhelming reaction in social media and people looked for our photographs and shared their shots of them.
We look forward on doing more interactive projects on the streets..